The Voice of the Mountain Resort Industry  |  Est. 1962

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Outside Is Where We Thrive – Summer

November 1990 Issue

A Million Bucks In The Bank

A look at the financing of an entire season’s operating costs through the preseason sale of season passes. Spirit Mountain, Minn., has used a unique pricing method to boost preseason sales of passes with a doubling of the number of passes sold each consecutive season.

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