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Dear SAM Readers,

This is uncharted territory for us all. The mountain resort industry has had to respond to the spreading coronavirus in an unprecedented fashion. Never has there been a more important time to keep people informed about what's going on, especially given the impact on businesses due to quarantines and employees working from home.

Our role of serving as the voice of the mountain resort industry is as vital now as it has ever been. Through our online channels, we are focused on delivering timely, useful, and informative content related to the current crisis and its impacts mountain resorts. Through both our magazine and online channels, you can access content that will help you plan ahead to get back on your feet quickly once this crisis passes.

Starting last week, SAM began taking steps to help the mountain resort industry navigate these challenging times and stay connected throughout the crisis.Here are some of those steps:

  • Created a special page on our website dedicated to content that relates to COVID-19 impacts on the mountain resort industry, and useful resources to help the industry through it.
  • With many of the industry's spring gatherings cancelled, we will be removing paywalls for the online versions of the March 2020 and May 2020 issues of SAM so that everyone in the industry can stay connected and informed.
  • We are extending expiring subscriptions by an extra issue to keep continuity of information.

Our goals in these changes is to help all of you, our readers, with resources to stay in touch and stay informed. Thank you, as always, for your continued support.

Be well,

Olivia Rowan
Publisher

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What subscribers say about SAM:

Mike Kaplan, General Manager of Aspen/Snowmass, CO

"The ROI [of a SAM subscription] is typically realized with the implementation of one small idea, or the reduction in research time spent by staff on items that are covered by articles such as summer activites, the lift survey, or something else we are working on that has been covered by SAM."

Steve Kruse, General Manager of Timberline Lodge, OR

"I want my staff to see what is currently going on in the entire industry--trends, comparisons to ourselves, etc. We often talk about articles in the latest SAM at our ops meetings, which often leads to research from the appropriate department head. I don't question the reorder requests, I just approve them because I feel that it’s a valuable investment to be informed, no matter how the season was. "

Kris Blomback, General Manager of Pats Peak, NH

"SAM is a great forum where people can "trade" stories back and forth. I use the magazine and website almost everyday to help smooth our operation. As soon as that new issue hits my mailbox, everyone knows not to come interrupt me until I have finished reading it!"

SAM Subscriber

"Cutting edge information, fresh and informative! Much more then a magazine, a large contributing partner to our industry."

SAM Subscriber

"SAM serves as a touchstone for ski area operators. It reminds us of our successes and failures -- opportunities that have been capitalized upon and also those that have slipped through our fingers. It remindss us to value our people, which I think is important."

Greg Goddard, General Manager of Gunstock Resort, NH

"As a boss, I consider a SAM subscription an important tool for a manager to have, and it is short money for what each individual gets out of it. A conversation will start with “Did you see that SAM article about…” I think it provides some recognition that if we’re buying you a SAM subscription that you’ve “arrived” and are important to the resort. I also believe that reading about other resorts in the magazine motivates some to try to accomplish things that are worthy of publication."