Mountain Bike races are a natural fit for ski areas. Facilities and terrain are similar. Here’s a look at how some areas have made the events a great promotion for raising public awareness of summer activities and increasing sunner-season profits.
From the Magazine
Six print issues a year, exclusive access to events and programs, and the archive of content operators have trusted for six decades.
Stay informed with news, ideas and insights for mountain resort professionals.
Enter your email and we’ll send a secure sign-in link — no password needed. If you have a SAM subscription, it’s connected automatically.
Check your inbox — we’ve sent a secure sign-in link. It expires in 15 minutes.
Dev (staging) — email is off here.
Open your sign-in link →
May 1999 Issue
Mountain Bike races are a natural fit for ski areas. Facilities and terrain are similar. Here’s a look at how some areas have made the events a great promotion for raising public awareness of summer activities and increasing sunner-season profits.