Great Expectations

Despite last winter’s mediocre snow year everywhere but in the West, U.S. ski areas set yet another record for skier visits. There are many reasons skiing and snowboarding are on the rise: multi-mountain passes, infrastructure improvements, better communication with guests, and yes, Covid. 

“Covid provided a big boost in visitation,” said Kari Roder, director of marketing at Boyne Mountain, Mich. “People fell in love with skiing. We’re trying to keep the momentum alive by offering smart pass products that provide value. Plus, we’re making big investments on the mountain.”