Ad Formats SAM Supports
Eleven ad placements covering the IAB standards plus three native formats and four Mountain Department-guaranteed slots. Each unit auto-rotates between eligible sponsors and tracks impressions + clicks via Altis Accelerate for A/B testing.
IAB Standard Display
Leaderboard 728×90
Top-of-page banner. Standard IAB unit. Highest CPM single placement when above-the-fold. Mountain Department guaranteed-#1.
Billboard 970×250
Larger above-the-fold or mid-article unit. Combines logo + headline + body copy + CTA. Dept guaranteed-#3 uses this size as embedded sponsor content.
Sidebar 300×250
Standard sidebar tile. The best-seller on the SAM media kit. Sticky-eligible.
Sidebar 300×600
Half-page sidebar. Higher engagement on long article scrolls. Same sponsor pool as 300×250 but premium tier.
Native + Editorial Integration
Native Sponsor Card
Full editorial-style sponsor card with image, headline, body, and CTA. The format that converts best for B2B trade publications — feels native to the surrounding content while disclosed via “Sponsor Content · [Sponsor]” label.
In-Feed Promoted Item
Sponsored item that sits inside a content feed (Headline News carousel, The Latest grid, dept article list). Gold left border + “Promoted · [Sponsor]” disclosure. Targeted to specific dept feeds.
Scroll-Through Sticky
In-article sticky unit that stays with the reader as they scroll. Optional creative swap at section thresholds (33%, 66%) — different message after the reader engages deeper. Requested explicitly in client feedback Q1.
Sticky Bottom Interstitial
Dismissible bottom-anchored banner. Mobile-friendly. High visibility, low intrusiveness when sized correctly. Renders at the page bottom — see the live preview by closing/dismissing the sample below.
Mountain Department Sponsorship — 4 Guaranteed Slots
A Mountain Department sponsorship includes guaranteed placement in all four blocks below, plus monthly Buyer’s Guide listing and one premium embedded content slot per quarter. Premium dept-locked sponsors (sponsor_premium=true, sponsor_dept_lock=dept-slug) always win these slots.