All Together Now

As industry associations evolve across North America, it is clear that success comes not in finding your sweet spot and riding it for the long haul, but rather knowing how to seek out and recognize what your members need and when, and then adapting to those needs with almost the flip of a switch. Any association—big, small, east, west, or all of the above—must be nimble.

With that in mind, we caught up with five of the newest state and regional association heads in North America to learn what they’re up to.

Ski NH: the Lobbyist
Ski New Hampshire was born (actual birth name: Ski the Whites) in 1993, primarily—as is the case with most ski associations—as a marketing tool and program. But in 2011, the association’s board and staff charted a new course.