SAM Coverage
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Forest Service Approves Vail Epic Discovery Plan
SAM Magazine—Vail, Colo., Oct. 20, 2014—The U.S. Forest Service has published a final record of decision regarding Vail’s comprehensive summer activities proposal, "Epic Discovery,…
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Matching the Medium to the Money: Looks Like Telluride Did, Maybe You Should Too
October 13, 2014 — Gregg Blanchard Marketing is full of channels through which to send messages. Some are more powerful than others. With the…
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Early Winter Bookings Starting Strong
SAM Magazine—Denver, Oct. 17, 2014—The record-breaking summer for both occupancy and revenue among western mountain resorts is carrying into the winter booking season, according…
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Arapahoe Basin to Open Friday, Oct. 17
SAM Magazine—Arapahoe Basin, Colo., Oct. 15, 2014—Arapahoe Basin Ski Area will kick off Colorado’s 2014-15 ski and snowboard season on Friday, Oct. 17. The…
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Squawâs New Website is the First to Combine the Encyclopedia of Skiing into a Story
October 1st, 2014 — Gregg Blanchard I am smitten by Squaw’s new website. Yes, it’s beautifully designed. Yes, it’s wonderfully responsive. Yes, it’s easy…
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Rock to Head PCMR/Canyons; Howard to Head Northstar
SAM Magazine—Broomfield, Colo., Oct. 9, 2014—Vail Resorts has named Bill Rock, currently chief operating officer of Northstar California Resort, as the new chief operating…
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Steamboat Looks to Protect Ski Town USA Trademark
SAM Magazine–Steamboat Springs, Colo., October 8, 2014–It seems that Utah can't stay out of the news. On the heels of the launch of a…