SAM Coverage
Dave Tragethon
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Beyond Orientation: New Approaches to Staff Readiness
Six resorts are doing more than one-and-done onboarding to better prepare new hires and managers alike ahead of the busy winter season.
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Summer Gets Selective
As ski areas refine their year-round strategies, operators are investing in lines of summer business that fit their markets—and abandoning those that don’t. After a…
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Maximizing Every Flake
When winter doesn’t deliver on schedule, ski areas adapt surface management strategies to get open and stay open. In case you hadn’t heard, a prolonged snow…
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Betting on Snow?
More snowmaking after a snow drought? By mid-February, winter in the West felt upside down. Rain had fallen at destination resorts in Colorado and…
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The Data Made Us Do It
Mt. Hood Meadows uses technology, data analysis, and messaging to manage visitation, improve the guest experience, and increase revenue. Some thought the April 1,…