SAM Coverage
David Meeker
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Change Management
When change seems to be all we do, how do we manage it to our advantage? Bob Dylan once said, “There is nothing so stable…
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2024 Groomer Report
After years of tweaks and changes, both PistenBully and Prinoth have reached greater uniformity across their model lines, aiming to make life easier for…
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SAM’s Annual Best & Worst in Marketing 2022-23
From splashy to small, this year’s marketing hits and misses covered it all. This story is from the SAM print archive Subscribers can…
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SAM’s Annual Best and Worst in Marketing 2021-22
Panelists share hits and misses from a season where honesty and humor reigned. If 2020-21 was all about brands establishing trust with their guests,…
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SAM’s Annual Best and Worst in Marketing
This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD…
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A Gem Worth Fixing
New ownership, a dedicated crew, and a sustainable vision have Saddleback Mountain primed for success after a 5-year closure. After a tumultuous five-year…
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Mountain Spy :: November 2020
“Will I be able to go in the lodge for warm-up breaks with my two little kids this winter?” MOUNTAIN 1, ME First contact:…
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Take it down a notch
Helpful tips for handling angry guests. Strategies for de-escalating a guest conflict are an important part of staff training at many resorts, but will…
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Can’t Touch This
Technology can go a long way toward eliminating guest touchpoints. Part of a Special Section “Winter 2020-21: A New Normal” sponsored by Aspenware. The…
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Enterprising Software
Providers of enterprise software solutions are stepping up their game. Most ski areas are fairly complex operations, especially when looking at them through the…
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Mountain Spy :: May 2020
“Can I ride the chair by myself during the coronavirus pandemic?” QUESTION: I’m planning to come skiing there this week, but am nervous about…
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Dream Come True
The Big SNOW indoor ski and ride facility showcases a radical and instructional approach to the learn-to experience. By early February, Big Snow…
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2019 Terrain Park Contest
Our 15th annual contest drew entries from around the world, and highlights two major themes: community, and environmental action. Our terrain park contest…
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2018 Terrain Park Contest
Our 14th annual Terrain Park Contest is the best yet, thanks to a new category called Bread and Butter, and tons of entries in…
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Positive Disruption
Resort software and e-commerce can complicate the guest experience. Joe Hession hopes that SnowCloud solves the integration puzzle. The mountain resort industry lags in adopting—or…
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Mountain Spy :: November 2018
“Should I put my kids in lessons or teach them myself?” The Question: I’m a pretty good skier and would like for my kids…
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R.I.D.E. On
A new rideshare app aims to be good for the environment, the bottom line, and, perhaps, the entire industry. Parking and traffic have always…
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Mountain Spy :: September 2018
“How do I find a new job in the winter sports industry?” THE QUESTION: “I’m looking into a career change, possibly into the ski industry.…