SAM Coverage
David Meeker
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Mountain Spy :: July 2018
Our Mountain Spy asks a question on having medical staff on site. THE QUESTION: “I’M PLANNING TO BRING MY FAMILY THERE THIS SUMMER…
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The Power of Water
The world’s shift to renewable energy has spawned a variety of new technologies. Many of these are high tech, unimaginable even 20 or 30…
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Variable Conditions
An accurate and timely daily snow report is absolutely critical to success, but is still a work in progress for many. What gets reported every…
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High Flying Brand Ambassadors
Sponsoring athletes makes a lot of sense for both resorts and the talent, especially when the relationship is managed well. Ski areas choose…
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How to Sell Summer
Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them. In building summer…
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More than Beer and Brats
Events are often the cornerstone of summer business, but Snowbird’s nine-weekend-long Oktoberfest takes the concept to a higher level. “C’mon, SAM. Why are…
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Cloudy, With a Chance of Collaboration
“This weekend, we expect a winter storm to impact the area, leaving behind several inches of snow, so everybody should plan to hunker down…