SAM Coverage
David O. Williams
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For Love or Money
Does the ski bum still exist? The answer is yes and we’ve tracked down some of these elusive animals to prove it. It’s amazing…
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Battling the Beetle
Resorts in the West fight to save their trees from beetle kill. Henry Hornberger, general manager of Brian Head ski area in southwestern Utah,…
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BestWorst Print Ads of 2007-08
For these reviewers, it’s all about clean copy, great art, and making a connection. Part I: Skiing Desperately seeking inspiration for a great adventure.…
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Playing Renewable Roulette
To combat global warming and pollution, many winter resorts are turning to renewable energy. See what the wind, sun and water can do for…
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It’s a Mad, Mad, Mad Mag World
by David O. Williams The ski and snowboard print media, long one of the chief resources for readers and advertisers alike, has gone through…
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The Best and Worst Ads of 2003
by David O. Williams The most remarkable thing about this past season’s crop of resort ads is just how wholly unremarkable they were. Coming…