SAM Coverage
Donna Jacobs
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Wildfires Close Baldy Mountain Resort, CHS Snowmakers Shares Fire Pre Plan
SAM Magazine—Oliver, B.C., August 5, 2021—An above average fire season continues to ravage parts of North America, in some cases causing significant disruptions at…
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Ski Areas Focus on Fighting Fires
SAM Magazine—Government Camp, Ore., July 23, 2021—As a relentless series of heat waves broil the West, exacerbating an already significant drought, wildfire season is…
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Forecasting a Summer Swell
With Covid-19 loosening its grip on the country, the outdoor recreation boom it spawned shows no sign of letter up. Last summer, in the…
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Rick Kahl Tribute
Our dear friend, colleague, and sage Yoda, SAM editor Rick Kahl, is retiring after a four-decades-long journalism career. From the beginning of his career…
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Translating I.T. Needs
Put tech spending needs in terms leadership can understand. Information technology (IT) departments in companies that are not primarily technology focused, like those in…
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Publisher’s Memo :: September 2020
Buckle up, Buttercup BUCKLE UP, BUTTERCUP When I was young and things got tough, my mom would say, “Buckle up, buttercup.” She reminded…
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Five Earn 2020 SAMMY Leadership Awards
SAM Magazine—Natick, Mass., April 17, 2020—This year’s SAMMY Leadership Award honorees embody many of the mountain resort industry’s hallmarks: creativity, work ethic, entrepreneurship, selflessness,…
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UPDATE: Paycheck Protection Program Opens Today
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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NSAA Advocates for Industry Benefits in Corona Stimulus Package
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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COVID-19: Thoughts on Resort Marketing Next Steps
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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The Letter Your Employee Can’t Write Right Now
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Windham Mountain, Boyne Highlands, and Boyne Mountain to Cease Operations
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Mountain Spy :: March 2020
“How can a poor college guy earn a free lift ticket? THE QUESTION: “I’m a local college student, and I can’t afford a pass…
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On the Road :: January 2020
Scenes from a busy fall trade show and events season. SUGARBUSH MEDIA WEEKEND SUGARBUSH, VT., DEC. 15-17, 2019 Members of…
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Midwest Ski Areas Association 2019 Summer Meetings & Trade Show
SAM Magazine—Lake Geneva, Wis., Aug. 26, 2019—The Midwest Ski Areas Association (MSAA) Summer Meetings & Trade Show drew a large crowd of 424 attendees—including…
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SAM Summit Series 2019—Part I: Communication Skills
Year two of this leadership program begins with confessions and advice. This story is from the SAM print archive Subscribers can read the full…