SAM Coverage
Donna Jacobs
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Indy Pass Acquires Black Mountain in New Hampshire, Plans For a Co-op Model
SAM Magazine—Jackson, N.H., Oct. 5, 2024—At a standing room only crowd at Black Mountain, Indy Pass and Entabeni Systems announced they have purchased Black…
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Wildfires Ravage Jasper, Marmot Basin Evacuated
SAM Magazine—Jasper, Alberta, July 25, 2024—A fast-moving wildfire complex blazed through popular resort town Jasper Wednesday evening. More than 5,000 residents and 20,000 tourists…
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Vail Resorts Q3 Report Details Visit Decline, Revenue Rise
SAM Magazine—Broomfield, Colo., June 6, 2024—Vail Resorts (VR) has reported results for the third quarter of fiscal 2024 ended April 30, 2024, along with early season…
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Ski Area Cannot Waive Liability in Unseated Passenger Case, Colorado Supreme Court Rules
SAM Magazine—Denver, May 23, 2024—In a 5-2 ruling, the Colorado Supreme Court found that liability waivers cannot be used to protect ski areas from…
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Mountain Bike Pass ‘Loam’ Adds 12 New Destinations
SAM Magazine—Eagle Mountain, Utah, May 24, 2024—Loam Pass, a new multi-destination product in the vein of Indy Pass but geared toward mountain bikers, has…
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Best and Worst in Marketing 2023-24
Fun and funny, low-key and serious, tone-deaf and forgettable, and everything in between, our panelists explain the various marketing efforts that stood out to…
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Peer Reviews
Marketing leaders compliment other ski areas’ jobs-well-done. This story is from the SAM print archive Subscribers can read the full digitized article online…
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Learn to Ski, Learn to Ride
Post-LSSM, learn-to initiatives remain a key piece of the growth strategy for many ski areas—but there is still work to be done to attract…
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Is Lower Guest Satisfaction & Loyalty the New Normal?
An exploration of the recent sharp declines in national Net Promoter Scores. National Ski Areas Association (NSAA) data show that winter resort visitors have…
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The Question of Capacity
How the concept of comfortable carrying capacity can also help with community-wide planning as crowds grow. This story is from the SAM print…
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Mountain Spy :: May 2024
Staffers struggle with an unusual question: “Can I grass ski at your resort this summer? I have my own equipment. There are some questions…
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Outlook on Resort Marketing Report
SAM and MMGY Origin partnered to produce a new survey and report aimed at providing resort marketers with annual benchmarks for their efforts. North American…
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Passes for Sale
An uneven season informed early 2024-25 pass sales strategies across North America. It’s no secret that the 2023-24 ski season was, to put it…
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Idea Files :: May 2024
Clever solutons for on-hill signs, sanitary trash cabinet access, and lift chairlift carriers. SKI TRIPODS This story is from the SAM print archive Subscribers…
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Due Diligence: The Financial Foundation
Due diligence is the financial foundation of any new building or major renovation project. A strong and stable financial foundation is essential for a…
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Take It All Into Account
A revealing deep dive into the “2022-23 Economic Analysis of U.S. Ski Areas.” During the 2022-23 season, the United States ski industry experienced record…
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Mountain Spy …… January 2024
A question on free lessons. We were surprised, and disappointed, at how impatient and disinterested staff members—including those in snowsports school—were when talking to…
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Newberry Named VP and GM at Kirkwood
SAM Magazine—Kirkwood, Calif., Nov. 16, 2023—Ricky Newberry has been named VP and GM of Kirkwood Mountain Resort. Newberry comes from Heavenly, where he’s served…