SAM Coverage
Jordyn Ossanna
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Colorado Ski Country USA Projects Record Skier Visits
SAM Magazine—Denver, June 10, 2022—Skier visits for the 2021-22 season at the 22 Colorado Ski Country USA (CSCUSA) member resorts were up 14 percent…
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Le Massif Joins Mountain Collective
SAM Magazine—Petite-Rivière-Saint-François, Quebec, June 8, 2022—Le Massif de Charlevoix has signed a three-year agreement with the Mountain Collective, according to Radio Canada. Le Massif…
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Snow People—Summer 2022
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements…
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Australian Resorts See Earliest Winter Openings In 22 Years
SAM Magazine—Victoria, Australia, June 8, 2022—The winter season has begun in the Southern Hemisphere. Historically early and abundant snowfall this year in Australia has…
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Quebec Skier Visits Up 3 Percent for Second Busiest Season of Last 10 Years
SAM Magazine—Beaupré, Quebec, June 3, 2022—The preliminary results of the 34th Economic and Financial Study of Ski Areas show 6.3 million visits were recorded…
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Ski Areas Slide Into June
SAM Magazine—Cambridge, Vt., June 2, 2022—Many of North America’s resorts opened later than they would have liked this winter, but a few standout areas…
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Six Resorts Chosen for the 2022 Rise Up Challenge
SAM Magazine—Natick, Mass., May 31, 2022—Six lift maintenance teams have been chosen to participate in the second annual Rise Up Challenge, supported by Leitner-Poma…
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New Snowbird Tram Cabin Damaged During Installation
SAM Magazine—Little Cottonwood Canyon, Utah, May 31, 2022—One of the two new tram cabins being installed at Snowbird, Utah, fell to ground on Saturday,…
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Owner of Lutsen Mountains and Granite Peak to Purchase Michigan’s Big Snow Resort
SAM Magazine—Lutsen, Minn., and Wausau, Wis., May 25, 2022—Charles Skinner, the owner of Minnesota’s Lutsen Mountains Ski Area and Wisconsin’s Granite Peak Ski Area,…
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Smith to Succeed Gregory as Alterra CEO
SAM Magazine—Denver, May 25, 2022—Alterra Mountain Company president Jared Smith will be promoted to chief executive officer, effective Aug. 1, 2022. Current CEO Rusty…
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SKI Reduced to One Print Issue a Year
SAM Magazine—Boulder, Colo., May 24, 2022—Outside Inc., owner of several active outdoor media brands and related publications, including SKI magazine, will reduce print production…
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Sipapu Evacuated as Largest Wildfire in N.M. History Threatens Ski Areas
SAM Magazine—Vadito, N.M., May 18, 2022—The largest recorded fire in New Mexico history is threatening two prominent ski resorts and potentially a third. Sipapu…
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Bolton Valley Names Nathaniel Mathes as New Vice President and COO
SAM Magazine—Bolton, Vt., May 18, 2022—Bolton Valley, Vt., chief financial officer and finance director Nathaniel Mathes will assume the role of vice president and…
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U.S. Ski Areas Report Record Visitation
SAM Magazine—Lakewood, Colo., May 13, 2022—U.S. ski areas saw a record 61 million skier visits for the 2021-22 season, an increase of 3.5 percent…
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Western Lodging Properties Set Winter Records, Rising Rates Slow
SAM Magazine—Winter Park, Colo., May 12, 2022—Western mountain destination lodging properties posted several new all-time records for winter season occupancy, daily rates, and revenue,…
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Aspen Ski Co. and Alterra Acquire Aspenware
SAM Magazine—Denver, Colo., May 12, 2022—Aspen Skiing Company (Ski Co.) and Alterra Mountain Company have acquired e-commerce provider Aspenware through a joint venture. Aspenware…
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Mt. Hood Skibowl Suspends Mountain Biking After Lost Lawsuit
SAM Magazine—Government Camp, Ore., May 10, 2022—Mt. Hood Skibowl has suspended its summer bike operations after losing a lawsuit from a man who said…
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Indy Adds Allied Resorts Tier
SAM Magazine—Portland, Ore., May 10, 2022—The Indy Pass has introduced a new category of resort partners: Allied Resorts. Allied resorts will offer discounted lift…