SAM Coverage
Jordyn Ossanna
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Tech, Collaboration, and Big Ideas at Mountain Technology Symposium
SAM Magazine—Tannersville, Pa., Sept. 29, 2025—Nearly 160 ski area and supplier personnel descended on Camelback Resort last week for the National Ski Areas Association’s…
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F&B Insights
Staffing, the guest experience, and sustainability drive a menu of ski area food and beverage tweaks and improvements. Staffing issues—exacerbated during the Covid-19 pandemic—continue…
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JD Crichton to Serve as VP and GM of Crested Butte Mountain Resort
SAM Magazine—Crested Butte, Colo., Nov. 20, 2024—Vail Resorts named JD Crichton as the new vice president and general manager of Crested Butte Mountain Resort,…
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Deirdre Riley Named as Crotched Mountain General Manager
SAM Magazine—Bennington, N.H., Nov. 21, 2024—Vail Resorts has promoted Deirdre Riley to general manager of Crotched Mountain, effective Nov. 25. Riley most recently served as senior…
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ALTERRA MOUNTAIN COMPANY CLOSES ON ARAPAHOE BASIN
SAM Magazine—Denver, Nov. 19, 2024—Alterra Mountain Company closed the purchase of Arapahoe Basin in Colorado, expanding Alterra’s portfolio to 18 mountain destinations. A-Basin president and COO Alan…
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Ski California Names John Rice President and CEO
SAM Magazine—Petaluma, Calif., Nov. 19, 2024—The Ski California board of directors has appointed 47-year industry veteran John Rice as the association’s new president. Rice,…
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Killington and Sunday River Opening for Daily Operations
SAM Magazine—Killington, Vt., Nov. 13, 2024—Vermont’s Killington Resort and Maine’s Sunday River are both opening Nov. 14 at 9 a.m., making them the first…
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Pajarito Opens Five Weeks Early
SAM Magazine—Los Alamos, N.M., Nov. 13, 2024—A “monster” early-season storm allowed Pajarito Mountain to open five weeks ahead of schedule last weekend on Nov.…
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Australian Ski Areas Association Appoints Josh Elliott as CEO
SAM Magazine—Melbourne, Australia, Nov. 13, 2024—The Australian Ski Areas Association (ASAA), which represents the interests of Australia’s ski areas and their stakeholders, has named…
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Demaclenko North America Appoints Diego Facchinetti as GM
SAM Magazine—Tooele, Utah, Nov. 8, 2024—Italy-based snowmaking equipment manufacturer Demaclenko named Diego Facchinetti as the new general manager for Demaclenko North America, which serves…
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Western Resorts Start Spinning Lifts
SAM Magazine—Reno, Nev., Nov. 8, 2024—Mt. Rose Ski Tahoe dropped ropes today on 1,000 vertical feet of skiing and riding. It’s one of several…
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Blue Mountain Resort Assists Crews Fighting Nearby Wildfire
SAM Magazine—Palmerton, Pa., Nov. 7, 2024—A brush fire has burned several hundred acres near Blue Mountain Resort, Pa., this week. The resort has supported…
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Mike Giorgio Appointed GM of Stowe Mountain Resort
SAM Magazine—Stowe, Vt., Nov. 7, 2024—Vail Resorts appointed Mike Giorgio as general manager of Stowe Mountain Resort, effective Nov. 18. Giorgio mostly recently led…
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Finding Balance
A new study of five Colorado mountain communities offers insights about residents’ views on their quality of life and the tourism economy. In January,…
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Rev Your Engines!
A focus on project revenue can make the difference between breaking even and a meaningful return on investment. Parts 1 and 2 of this three-part…
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Staying Uniform
Consolidation has led to a few major manufacturers dominating the uniform market, but wholesale suppliers and smaller outwear brands still hold their own. Keeping…
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Optimism Reigns as 2025 Approaches
After last year’s often challenging weather, resorts are looking for a rebound. Although visitation nationwide ended up strong last season, in some regions, it…
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Manage NPS By The Numbers
Should resorts seek to increase Promoters or decrease Detractors? It depends on how you play the percentages. The genius of the Net Promoter Score…