SAM Coverage
Jeff Lewis
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Taking the Mystery Out of Customer Service
Camelback’s mystery shopper program has helped take its customer focus to a new level. When Art Berry took over Camelback Ski Area and Camelbeach…
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Pump Up The Volume
This past winter, two Pocono areas proved the value of maximizing their snowmaking capacity. Considering the balmy temperatures throughout the Pocono Mountains at the…
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Greening Up
The owner of Elk Mountain, Pa., wanted to create a picture-postcard area. In planting 35,000 evergreen trees, he got even more than that. Long…