The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

SAM Coverage

Kendra Scurfield, VP, Marketing, Brand, and Communications, Banff Sunshine Village, Alberta

  • Positive Friction

    Positive Friction

    So-called frictionless service may not be all it’s cracked up to be.  Over the past decade, business consultants have touted the necessity of “frictionless” customer…