SAM Coverage
Marsha Hovey
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The Cost of Efficiency is Authenticity
A fearful marketer’s view on AI. I am a one-person marketing department at a relatively small family-owned ski area. That means I wear a…
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The Dos and Don’ts of Flash Sales
How to create urgency and FOMO, drive volume and revenue, and make your customers pay more attention. There are a couple of universal truths…
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The Training Conundrum
To develop the next generation of mountain ops employees, we must find new ways to provide crucial training and pass along expertise. Raise your…
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Peer Reviews 2022-23
Top resort marketers compliment the marketing efforts of other ski areas. This story is from the SAM print archive Subscribers can read the full…
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We Need Women in Operations
Female mountain ops pros are breaking into the boys’ club. Here’s why our industry will be better off with more women in the field.…