Extras! Extras! Read All About ‘Em!

When it comes to snow business, relying on just snow is no longer enough to keep our ever-changing guests entertained and coming back for more. Now, in a big way, resorts are tasked with creating experiences that add extra sparkle to snowsports. The purists might suggest that skiing and snowboarding should be enough to keep this generation of customers engaged, but as we battle both changing weather and the digital age, the extras have proven to be a requirement. 

So many factors go into this growing area of our industry, from initial investment and day-to-day costs to revenue model and interest. Do we create permanent offerings? Do we offer up something new and exciting every season? What do our guests want? Are we spinning our wheels on ancillaries just to pull us away from the real meat of our business?