The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM Coverage

Mitch Kaplan

  • Fakin’ It

    It might be worth taking a new look at artificial sliding surfaces. In the beginning, there was snow and snow begat sliding, on skis,…

  • Sliding into Bigger Profits

    Sliding into Bigger Profits

    Back in 1998, Burton completed a study that showed just one in 10 people who took a first snowboarding lesson came back for a…