SAM Coverage
Olivia Rowan
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The Proposed New Ada Regs: Will They Work?
A look at new Americans with Disabilities Act (ADA) regulations that pertain to the resort industry. Article addresses key points and tells where to…
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Cross Country On An Up-Trend
A report from the 1994 summit meeting of the Cross Country Ski Areas Association (CCSAA) after a “watershed” winter for the sport.
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1994 Convention Highlights
Notes on the events and speeches of the NSAA convention in Marco Island, Fla., including a summary of meetings between NSAA and PSIA and…
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Marketing Gets Low Grades At Sia Forum
A look at the Ski Industries America marketing plan and an excerpt from Milton Brand’s stinging indictment of SIA’s failure to reach their targeted…
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New Initiatives By U.S. Skiing
A look at Mike Jacki, head of U.S. Skiing (USS), and his sports marketing plan for the future growth of ski-related sports, with a…
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They’re All Ropeways!
Calls for the industry to use a clearly-defined general term for uphill transport: “ropeways,” rather than the inaccurate and inappropriate “passenger tramway” prevalent in…
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The Acl Epidemic
The number of skiers experiencing this serious injury remains high, but screening, research and a training program are producing favorable results. Substantial studies have…
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Testing For Drugs
Post-job-offer, pre-employment drug tests are being used at more and more ski areas. This feature discusses which programs are the most effective, which are…
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A Round Trip In Titlis
For passengers’ enjoyment of the spectacular glacier scenery in Titlis, Switzerland, the Rotair lift features a revolving cabin floor. The installation has been acclaimed…
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Are There Demographics Trends Among Skiers?
A multi-year look at statistics from American Sports Data and the National Sporting Goods Association that uncovers troublesome skier-entry data. Feature includes tables of…
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The Artist As Heir Apparent
David Slutzky may inherit the top job at Hunter Mountain, New York, but he has proven his worth with hard work and expertise. He’s…
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Going Short On Cross Country
A look at the latest trend in cross country ski technology: the “short ski.” With a standardized short ski that comes in only one…
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Ski Marketing And The Information Highway
A look at the possibilities for direct marketing campaigns on the information highway, which will be capable of searching out target markets of skiers…
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Ski Area Insurance Programs
No matrix can be designed that will accommodate the complexities and fine print of each insurance program offered by seven major suppliers, but the…
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Under The Gun
Sugarbush, Vermont, had eight weeks to do a job that should have required three months. Here’s a day-by-day journal of a nerve-wracking snowmaking installation.…
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Book Review: Histories Of The Sport
Reviews of five books that represent histories of the sport of skiing: The Winter Sport of Skeeing, From Skisport to Skiing, Lost Sierra-Gold, Ghosts…
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The Cruelest Month: Casualty Vs. Longevity
A guide for marketing department employees on how to keep their jobs. This piece notes the high rate of turnover in the marketing staff…
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On Line: Software For Brainstorming
A review of five major brainstorming computer software application programs. Although these programs do not think nor have any knowledge on their own, they…