SAM Coverage
Olivia Rowan
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Ski Area Insurance Programs
No matrix can be designed that will accommodate the complexities and fine print of each insurance program offered by seven major suppliers, but the…
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Under The Gun
Sugarbush, Vermont, had eight weeks to do a job that should have required three months. Here’s a day-by-day journal of a nerve-wracking snowmaking installation.…
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Book Review: Histories Of The Sport
Reviews of five books that represent histories of the sport of skiing: The Winter Sport of Skeeing, From Skisport to Skiing, Lost Sierra-Gold, Ghosts…
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The Cruelest Month: Casualty Vs. Longevity
A guide for marketing department employees on how to keep their jobs. This piece notes the high rate of turnover in the marketing staff…
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On Line: Software For Brainstorming
A review of five major brainstorming computer software application programs. Although these programs do not think nor have any knowledge on their own, they…
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A Modest Proposal
A unique approach to a reconciliation of the snowboarder vs. skier conflict. The author suggests that new generation snowboarders have not earned the right…
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Snowboarding And Its Responsibilities
A call to leaders in the snowboard marketing arena to bring the sport to a mature level, rather than contribute and support decadent attitudes…
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Consumer Ski Shows- Sell, Sell, Sell
An interesting look at how ski areas plan to attend and sell at the consumer ski shows. Approaches range from non-involvement to a full-bore,…
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How The Skier Voice Can Be Heard
A call to the boards of NSAA, CCSAA, major ski publications and the leaders of U.S. Skiing to reach a consensus on a unified…
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Sand In The Forest Service Gears
A look at a setback in the ongoing battle over an agreed-upon fee system for ski resorts on Forest Service land. Suggests several general…
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Maturing Market? Sure. Profit Potential? You Bet!
An interview with Chuck Lewis on the future of the ski industry. Lewis, currently involved with Eldora in Colorado, explodes the myths and explores…
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Safety On My Mind
For the past four years, Sugarloaf, Vt., has actively promoted safe skiing through a well-organized intervention program. This feature takes an in-depth look at…
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Snowmaking Automation I
An overview of what is available to ski resort operators in air/water snowmaking automation, including scatterplots, charts of cost breakdown by region and a…
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A Little Giant Turns Thirty
An area profile of Ski Roundtop of Pennsylvania and its parent company, Snow Time, which now operates three mountains, including Ski Windham, N.Y., and…
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Fuels In Cold Weather
A comprehensive investigation of how proper fuel selection and use can save ski area fleets lots of money as well as prevent future problems,…
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A Mountaintop Restaurant That Works
A two-page spread on the multi-million dollar mountaintop restaurant at Northstar-at-Tahoe, Calif. The Summit Bar and Grille restaurant was built as a food and…
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The On Ramp To The Information Highway
A look into the what the information highway offers ski area marketers. Includes a look at available services and what can be obtained from…
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Ski Resorts To Mine Trademark Gold
A look at the licensing agreeement between World Wide Ski Corp. and Green Fields, a logo merchandiser. The two have formed the World Wide…