SAM Coverage
Olivia Rowan
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A Dream Job At Sno-E
An undergraduate describes his summer internship at Sno-engineering, and suggests that internships benefit ski industry employers and interns equally.
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When Interns Came To Camelback
The co-writers, from Pennsylvania’s Camelback Ski Area and East Stroudsburg University, describe how their internship program works to the benefit of both organizations.
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Property Management Productivity
A new property management reservation software package, First Resort, allows Whistler Chalets in British Columbia to manage two lodges and a wide range of…
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Charleston Inspires Action
In surprising numbers and ways, NSAA members around the country return to their areas to practice what they were preached at the “Future of…
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Freaks Of Nature
An examination of the project Dan Nathanson of Warner Records developed with marketing entrepreneur Jack Turner to take advantage of an apparent link between…
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Why Not Public Radio?
Though public radio operates under certain advertising restrictions, a strong correlation between the demographic profile of skiers and public radio listeners suggests that ski…
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The Industry Focus– Kids
In the aftermath of NSAA’s “Future of the Industry” Summit, a movement has begun that will focus marketing efforts on the 10-24 year old…
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The Way To A Young Heart Is Through The Ears
Why music is the way for the ski industry to reach today’s young people.
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A Focus On The Young
SAM applauds the decision of industry leaders to market to the 10 to 24 age group for continued growth.
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Forest Service Should Know Better
SAM calls for strong industry response following Forest Service reversal of an approval granted to Santa Fe Ski Area for expansion.
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Women’s Needs, Women’s Voices
The newly-formed Snow Sports Association for Women (SSAW) addresses industry lack of sensitivity to the female demographic.
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Why Wintersport Business?
Longtime industry insider Tanler explains his reasons for launching a new trade magazine, Wintersport Business, based on confidence in the future of the ski…
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They Don’t Speak French In Paris, Kentucky
A breakthrough study based on the 1994 National Skier Opinion Survey (NSOS) reveals distinct regional differences among skiers and skier preferences. Includes regional breakdowns…
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The Environment And Your Customer
A report covering the results from the third annual Roper study on the attitudes of Americans and skiers towards environmental issues. Includes all results…
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We’ve Come A Long Way
Seventeen years of NSAA’s annual economic studies provide a rich perspective for viewing what has been wrought by the ski industry. Essentially a recap…
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Slc Aims For 2002
With many facilities in place and more under construction, Salt Lake City, Utah, is betting on winning the Winter Olympics in 2002. Includes all…
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Ski Media Incest
In the mid-1980s, ski magazines began to lose checks and balances between advertising and editorial, a situation that raises ethical and credibility questions for…
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Environmental Awards
Times Mirror Magazines passed out its environmental awards and inaugurated the Golden Eagle Awards for Environmental Excellence at the NSAA national convention. Among the…