SAM Coverage
Olivia Rowan
-
Where Marketing Efforts Work
In Washigton and Oregon, ski industry groups are successfully promoting skiing on a local basis.
-
Views From The Old World
How the european press viewed the World Alpine Ski Championships-and Vail, the host.
-
David Ingemie Takes The Helm
The first 100 days wil be key to the future of the United Ski Industries Association. Here’s how the new president sees this period.
-
Ski Area Advertising– Whats Right Whats Wrong
A highly respected advertising expert critiques ski area advertising with some surprising conclusions.
-
Knee Is A Four Letter Word
Injuries to working skiers can be expensive for ski areas. Tests are being used at three ski areas to determine who will be a…
-
Rifle Recruitment
When a big staff was needed in a hurry, Bear Valley targeted ad campaigns to selected groups with results that were highly successful.
-
Designing For The Disabled
Skiing is a good sport for the handicapped, ski areas adapting to their needs may realize unexpected benefits.
-
Making A Disabled Program Work
Putting handicapped people on skis requires planning and cooperation from the entire ski area staff.
-
Tornado!
Three twisters crashed through Mohawk Mountaon ski area in Connecticut; heroic efforts are underway to rebuild and open on time.
-
What About Galvanized Wire Rope
Cost is the major reason for not using this durable rope, but more applications could bring the cost down.
-
Water Worries In Vermont
Ancient legal doctrines are affecting modern needs for snowmaking’s essential ingredient and ski areas are attempting to cope.
-
Camaraderie Comes With Safety
At vail, they instituted a four-pronged safety program to bring back past attitudes and feelings about skiing.
-
Snowmaking Is 40 Years Old
We know how important snowmaking is. In the beginning, it seemed to be a modest, but promising idea at best.