SAM Coverage
Olivia Rowan
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The Taming Of The Gully Washers
Snow Summit realized two gains from installing culverts: expansion and erosion control.
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Evacuation Device For Detachables
Teams of two can make quick work of emptying detachable chairs with the Kiwi rolling unit.
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Planning For Detachable Lifts
What you need to know before you buy as revealed in a panel discussion at an NSAA winter meeting.
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Ski Resorts And The Environment
The ski resort industry and the environmentalists would seem to be natural allies, but their opposing viewpoints continue.
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Wilderness– How Wild Should It Be?
Taking a contrarian position, this writer maintains that some of our great natural wonders should be more accessible-via lifts.
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Wilderness– Untrammeled Places
Public lands should be maintained in their natural state for the benefit of current visitors as well as future generations.
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Signs– The Message On The Mountain
Effective signage can be more than merely directional-it can save employee time and possibly prevent liability problems.
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Signs– Management Techniques
Signs need backup documentation. A graphics manual is easy to prepare and makes future signs quick and accessible.
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In-House Signage Revolution
Using computers to manufacture signs, is easy and the results are effective and inexpensive.
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A Lift Is Erected In Pakistan
Strong backs, picks and shovels and goodwill were the main tools used to errect a Doppelmayr on Malam Jabba. They met the time schedule,…
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Designing Desktop Publications
Layouts communicate as much as text does. A clean and uncrowded design sells the message.
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New Marketing Directions Needed
Focusing on older skiers, ski clubs and a change in advertising outlets, might be the best solution to that Ubiquitous growth problem.
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Fall 1988 Media Roundup
Names, contacts and advertising prices for newspaper ski supplements across the country.
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Season Passes– Attitudes & Strategies
There’s little consequencus in the way season pass prices are determined. But some areas have novel approaches worth consideration.
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Spending Money To Make Money
Photography is too often left to chance in ski area marketing and promotion. At Crested Butte, they did it differently.