SAM Coverage
Olivia Rowan
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It Really Does Take a Village
This story about the local effort to save Burke Mountain, Vt., shows how Yankee practicality and community spirit helped keep the tiny mountain open…
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New Life for Old Lifts
This piece describes how a new AC variable-frequency drive can result in smoother operation, less maintenance and a savings when installed on some old…
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Doing the Right Thing Pays Off
An oil spill at Bogus Basin, Idaho, spuured the management team into action, taking direct steps, notifying the authorities and working with experts to…
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The End Page
The How-Hip Quiz continued from the front cover so ski area managers and others can measure their hip quotient, if they dare.
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2001 Metro Newspaper Directory
This is a roundup of special ski and snowboard sections and winter travel promotions in the major markets in North America.
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Marketing to the Melting Pot
Census figures point to a growth in minority segments and the article explores the pros and cons of reaching out specifically to certain minority…
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A Modest Proposal for Our Statistical Disarray
A commentary on how our industry has failed to develop useable numbers for snowboarders, skiers and cross-country skiers. More precise numbers are needed, derived…
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Diversity and Promise on the Tubing Hill
Roger argues that some smart marketing should be aimed at the variety of people who come to resorts to tube, to show them skiing…
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Time for Common Cause with X-C?
This editorial suggests the NSAA and CCSAA join forces to explore common bonds, promotions, packages to cross over and try the other sport, look…
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Getting Smarter on Uncle Sam’a Dollar
Establishing an employee education plan can help improve an operation’s most valuable resource as well as save on taxes.
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Half Empty or Half Full
Measuring capacity is something every mountain resort faces. With a firm understanding of the process area managers can better prepare for the future. Includes…
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The Road Back
Irv Naylor, president of Snow Time, tells the story of the accident that left him partially paralyzed and how he has coped.
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Of Mountains and Motors
Winter resorts have begun to look into new forms of business revenues such as Snocross (racing snowmobiles around a machine-made, snow-covered, motocross-like courses).
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Guns, Games and Skinny Skis
Soldier Hollow, the 2002 Olympic cross-country venue, gives us a look at their state-of-the-art snowmaking system installed to overcome the lack of natural snow.
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To Hell and Back
Story of Billy Reynal, a pioneer of Argentine skiing, who lost his ski areas amid political chaos and fought to get them back.
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Applying VF Drives at Ski Areas
Using AC variable frequency drives in places formerly saved for DC applications is widespread in many industries. But there are some pluses and minuses…
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Putting Your Best Foot Forward
There’s more to hosting the press than showing them your latest bells and whistles. It takes a little advance planning to get the coverage…
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The View From Down Under
Hundreds of foreign workers invade U.S. ski resorts for the winter to work in an industry they love and get a taste of American…