SAM Coverage
Olivia Rowan
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Loon’s Quest For ExpANSIon
The Joint Review Process was the star performer in keeping things moving.
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Trauma Pack For Extra Emergencies
At Ski ROundtop, they are prepared for the unusual, but serious, accident.
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Killington And Pico Reach Merger Agreement
The two side-by-side resorts can be called an odd couple, but the pairing is a natural.
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Where Marketing Efforts Work
In Washigton and Oregon, ski industry groups are successfully promoting skiing on a local basis.
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Views From The Old World
How the european press viewed the World Alpine Ski Championships-and Vail, the host.
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David Ingemie Takes The Helm
The first 100 days wil be key to the future of the United Ski Industries Association. Here’s how the new president sees this period.
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Ski Area Advertising– Whats Right Whats Wrong
A highly respected advertising expert critiques ski area advertising with some surprising conclusions.
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Knee Is A Four Letter Word
Injuries to working skiers can be expensive for ski areas. Tests are being used at three ski areas to determine who will be a…
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Rifle Recruitment
When a big staff was needed in a hurry, Bear Valley targeted ad campaigns to selected groups with results that were highly successful.
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Designing For The Disabled
Skiing is a good sport for the handicapped, ski areas adapting to their needs may realize unexpected benefits.
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Making A Disabled Program Work
Putting handicapped people on skis requires planning and cooperation from the entire ski area staff.
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Tornado!
Three twisters crashed through Mohawk Mountaon ski area in Connecticut; heroic efforts are underway to rebuild and open on time.