SAM Coverage
Olivia Rowan
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A Changing Market
A demographer (who also skis) looks at the oportunities and pitfalls in the coming decade. A valuable outside opinion about skiing future.
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Detachable Quads– Assessment At Vail
A technical review and appraisal of the new equiptment, plus the public’s evaluation.
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Tracking The Wind
An unusual computer application allows the tram operators at Jackson Hole to onitor the weather at each tower for safer operation.
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A Rescue System That Works
Rescue workers at Sunshine Village combined a variety of devices to create their own system.
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Putting Samis On-Line
Business operations and decisions are easier and more accurate when a Ski Area Information System is available. Part II.
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Lessons From The Traditional Mt. Bldg.
Architectural ideas from the mountains of Europe got messed up when applied at American ski resorts.
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Mission To China
The People-to-People ski industry to China had moments of adventure as well as the satisfaction of a job well done.
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Sell With A Celebration
Anniversaries, birthdays and other high points can be used as powerful marketing tools. Here is some advice on how to make the most of…
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Publicizing Milestones
Getting media coverage for a celebration doesn’t just happen. It takes planning and forethought.
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Utah’s Four Marketeers
Deer valley, Park Citiy, Snowbird and Sundance are battling for supremacy with the gang on the other side of the Rockies as well as…
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The Interconnect Impact
Even with a “worst scenario,” the marketing gains from linking the five Watatch ski areas are projected to be huge.