SAM Coverage
Olivia Rowan
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X-Country– A Guide To X-C Sci-Fi
The Cinderella in our midst might be the sport Alpine has so often regarded as a step-sister.
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Rental Gear– Integrated And Automated
Better systems, but fewer suppliers will make renting a simple three-step process.
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Greenhouse Effect– Global Warming
Dr. James Hansen explains how changes in weather patterns will ultimately affect skiing.
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Back Country Skiing– Mountain Balance
Robert S. McNamera explains why he wants people to enjoy the back country as much as he does.
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From The Mountain– Vision Of A Visionary
The man who set the course of ski area building predicts the best of all worlds-skiing.
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Sam Editors, Past & Present, Speak Out
An opinionated lot, they confess, reveal suggest and forecast.
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Colorado Tort Reform
A coalition of disparate groups attacked the insurance crisis and effected significant changes in the law.
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Olympic Update– The Word Is Nakiska
The Calgary Olympic site is ready for testing this winter, both by racers and the public. But getting to this point has not been…
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Tax Reform
Good, Brand and Ugly Implications. Dangerous rulings for the ski industry lurk in the new tax bill and much of its impact depends on…
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Area ExpANSIon 1986
We take a look at some of the lift and snowmaking construction activities this past summer.
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Whistler’s Peak Chair
There were problems galore to solve in this huge relocation project, not the least of which was the agressive profile and the bolting into…
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Genus Skier-A Research Report
Using data generated exclusively for SAM, the demographic and psychographic differences between skiers and the general public are demonstrated. By David Rowan.
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Selecting An Advertising Agency
The task begins with self analysis-each area must know its unique situation, personality and problems and convey this information to potential agencies. By Scott…
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Zero Base Rental Shop
Instead of simply filling space, Mt. Hood Meadows set out to solve a problem. The result is a state-of-the-art rental facility that offers maximum…
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Writing A Marketing Plan
This is a living document that must fit into the overall business plan of the ski area in order to warrant the funding necessary…