The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

SAM Coverage

Rick Kahl

  • Lift Business Ramps Up

    Lift Business Ramps Up

    By almost any measure, 2017 was one of the most notable years for lift installation in the past decade. Resorts across North America installed…

  • Construction Site :: November 2017

    Construction Site :: November 2017

    Revamped beginner terrain and facilities, new lifts, and snowmaking upgrades highlight this month’s selection of summer projects.  COPPER MOUNTAIN, CO  Copper undertook a far-reaching…

  • The Long View

    The Long View

    Retiring NSAA president Michael Berry talks about the past, present, and future of the industry he’s served for more than 50 years. Michael Berry…

  • The LSSM/BAF Triple Play

    The LSSM/BAF Triple Play

    The Winter Olympics, World Snow Day, and the Bring a Friend Challenge offer superb opportunities for promoting skiing and riding. The 10th anniversary year…

  • Right In Tune

    Rental gear can make or break a guest experience and requires year-round care. Given the profit contribution rental makes for many areas, the capital…

  • Snowmaking 2014

    A roundup of the latest trends and innovations in snowmaking equipment. It’s a simple proposition. Snowmaking is the key to making the early season—and…

  • Best/Worst Marketing 2013-14

    With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.…

  • One Big Happy Family

    After years of tweaking, Mt. Hood Meadows has refined its approach to newcomers with great success. After years of product development, process improvement, and…

  • Sochi, The Prequel

    Russia’s Winter Games has deep North American roots. Sochi, Russia, won the bidding for the Olympic Games in July 2007. But the effort had…

  • Guests of the Future

    New demographic studies show that the snowsports industry is going to have to tap new markets. The issue of growth in snowsports is at…

  • By the Numbers

    Jiminy Peak and its sister area Cranmore are making more snow earlier while cutting expenses. Here’s how they do it. Snowmaking is all about…

  • Climb Any Mountain

    A Nevada base-area community needed to get its population to the slopes and found a solution in a unique transportation system. Aerial lifts are…

  • What Renters Want

    What Renters Want

    From self-service boot selection to reformatted shops, see how these resorts have successfully upped their rental game. The push to increase trial and especially…

  • Learning the Ropes

    Organization certifies inspectors for the new ASTM standard. The Association for Challenge Course Technology (ACCT) conference in Nevada, Feb. 7-10, hosted a first-ever certification…

  • Best/Worst Marketing, 2012-13

    SAM’s anticipated annual review of resort marketing efforts. It’s been 10 years since SAM first took up the best/worst quest. In the old days,…

  • Capital Suggestions

    Mountain resorts are getting creative when it comes to financing. The nature of the winter resort business—one that depends on weather and large capital…

  • One for the Books

    Vail celebrates its 50th birthday with a brand-new gondola that is ground-breaking in many ways. Vail’s new 10-passenger Gondola One, the main lift out…

  • Water Games

    As summer business continues to grow, here’s a look at affordable water play options. Water and summertime go together like Mom and apple pie.…