SAM Coverage
SAM Staff
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New Live Sessions for the Ski Resort AI Bootcamp
SAM Magazine—Natick, Mass., June 5, 2025—The Ski Resort AI Bootcamp is back with a new round of live sessions this summer, offering fresh insights…
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Colorado Reports 13.8M Skier Visits for Third Best Season on Record
SAM Magazine—Denver, June 5, 2025—Colorado Ski Country USA (CSCUSA) projected 13.8 million skier visits in Colorado for this season, ranking 2024-25 as the state’s…
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Expansion to Double the Size of Doppelmayr Canada Headquarters
SAM Magazine—Saint-Jérôme, Quebec, June 3, 2025—Doppelmayr Canada plans to nearly double the size of its headquarters in Saint-Jérôme, Québec, over the next 18 months,…
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SNOW PEOPLE – June 2025
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Burke Brings Tom Day Out of Retirement, Appoints Advisory Staff
SAM Magazine—Burke, Vt., June 2, 2025—The new owners of Burke Mountain have coaxed industry veteran Tom Day out of retirement to serve as interim…
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Strong Winter Celebrated, Concerns Discussed at Revived Eastern Canada Ski Areas Conference
SAM Magazine—Gatineau, Quebec, May 30, 2025—More than 560 attendees gathered in Gatineau for the Eastern Canada Ski Areas Conference and Tradeshow, May 26-29. ASSQ…
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A Handful of North American Resorts Target June Skiing
SAM Magazine—Natick, Mass., May 28, 2025—As June approaches, all but four North American ski areas have sent up last chair for the 2024-25 winter…
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Katz Returns as Vail Resorts CEO
SAM Magazine—Broomfield, Colo., May 27, 2025—Kirsten Lynch has stepped down as chief executive officer of Vail Resorts, and Rob Katz, who served in the…
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Six Lift Maintenance Teams Selected for 2025 Rise Up Challenge
SAM Magazine—Natick, Mass., May 22, 2025—The crews from Bogus Basin, Idaho; Burke Mountain, Vt.; Crotched Mountain, N.H.; Giants Ridge, Minn.; Marmot Basin, A.B.; and…
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Aspen One Promotes Rigney and Cross, and Other Leadership Updates
SAM Magazine—Aspen, Colo., May 22, 2025—Aspen One, the parent company of Aspen Skiing Company, has promoted John Rigney, Susan Cross, and Ian Stuart, and…
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Vail Resorts Adds Austrian Partners to Epic Pass
SAM Magazine—Broomfield, Colo., May 22, 2025—Vail Resorts’ Epic Pass will include access to resorts in Austria’s Saalbach, Zell am See-Kaprun, Mayrhofen, and Hintertux for…
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NSAA 2025 National Convention: Big Crowd, Hot Topics
SAM Magazine—Marco Island, Fla., May 16, 2025—The heavy rain that was forecast for most of the National Ski Areas Association (NSAA) National Convention and…
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NSAA Honors 2025 Industry Standouts with Annual Awards
SAM Magazine—Lakewood, Colo., May 14, 2025—Boreal MountainThe National Ski Areas Association (NSAA) recognized standout resorts and individuals for excellence in marketing, safety, sustainability, and…
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National Ski Patrol and Snow Angel Foundation Partner on Safety Awareness
SAM Magazine—Lakewood, Colo., May 13, 2025—The National Ski Patrol (NSP) and Snow Angel Foundation, a nonprofit dedicated to preventing on-mountain collisions, have partnered on…
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Climate, Tech, and Tourism Center Stage at Interalpin
SAM Magazine—Innsbruck, Austria, May 12, 2025—Interalpin returned to Innsbruck, Austria, May 6–9 for its 25th edition, marking 50 years since the alpine technology and…
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Tepid Winter Finish and Summer Start for Western Destinations
SAM Magazine—Winter Park, Colo., May 13, 2025—Winter lodging results in the Western U.S. ended largely flat for the season, and summer is continuing the…
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U.S. Ski Areas Report 61.5M Skier Visits for 2024-25, Second Best Season on Record
SAM Magazine—Lakewood, Colo., May 12, 2025—U.S. ski areas reported a total of 61.5 million skier visits for 2024-25, a 1.7 percent year-over-year increase, according…
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Snow Triple Play Card to Target Casual Participants, Independent Resorts
SAM Magazine—Vernon, N.J., May 9, 2025—Starting in 2025-26, Snow Partners will offer the Snow Triple Play Card (S3P), a new multi-property product designed for…