SAM Coverage
SAM Staff
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Snowvana Adds New England to 2026 Lineup
SAM Magazine—Bend, Ore., Jan. 20, 2026—Snowvana will make its East Coast debut when the consumer ski and snowboard expo comes to the Royal Plaza…
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2026 “I AM a Snowmaker” Voting is Now Open
SAM Magazine—Natick, Mass., Jan. 20, 2026—Online voting for the videos produced by six chosen ski areas competing in the 2026 “I AM a Snowmaker”…
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NSAA 2026 Western Conference Draws Nearly 700
SAM Magazine—Snowbird, Utah, Jan. 16, 2026—NSAA president Mike Reitzell and Snowbird president Dave Fields at the first track breakfast.A challenging start to the season…
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Season Opened Slowly at Most Western Destinations
SAM Magazine—Winter Park, Colo., Jan. 16, 2026—Low snowfall led to a lackluster December for mountain town lodging operations across most of the West, according…
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Andrew Gast Tapped as Eldora President and GM
SAM Magazine—Nederland, Colo., Jan. 16, 2026—Powdr Corp. has hired Andrew Gast to serve as president and general manager of Eldora Mountain Resort, effective Feb.…
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Vail Resorts See 20 Percent Drop in Visits Through New Year’s Holiday
SAM Magazine—Broomfield, Colo., Jan. 15, 2026—Skier visits for Vail Resorts (VR) destinations were down 20 percent for the season through Jan. 4 compared to…
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Jackson Hole Ski Patrol Vote Against Unionization Remains Unresolved After Ballot Challenges
SAM Magazine—Jackson, Wyo., Jan. 13, 2026—Jackson Hole Mountain Resort ski patrollers voted against unionizing in a National Labor Relations Board (NLRB) election held over…
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Nederland Board Moves Forward on Eldora Mountain Resort Acquisition
SAM Magazine—Nederland, Colo., Jan. 13, 2026—The Town of Nederland’s Board of Trustees unanimously voted Jan. 6 to approve an asset purchase agreement that would…
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Live Sessions Set for 2026 Ski Resort AI Bootcamp
SAM Magazine—Natick, Mass., Jan. 13, 2026—The Ski Resort AI Bootcamp will return in 2026 with four new virtual live sessions focusing on practical, department-level…
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Telluride Patrol Union Approves New Contract
SAM Magazine—Telluride, Colo., Jan. 9, 2026—The Telluride Professional Ski Patrol union, on strike since Dec. 27, accepted the latest offer from the resort on…
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Holiday Business Boomed in East, Midwest and Canada, Went Bust in West
SAM Magazine—Happy Valley, Ore., Jan. 8, 2026—Killington Resort The two-week 2025-26 holiday period was a tale of haves vs. have-nots. While the East, Midwest,…
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Minnesota Ski Areas Generated $359 Million Economic Impact in Winter 2024-25
SAM Magazine—St. Paul, Minn., Jan. 7, 2026—Minnesota’s 18 operating ski areas generated $359.1 million in total economic value to the state during the 2024-25…
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Special Report: SAM Technology Survey Shows Tech’s Rising Strategic Role at Ski Resorts
SAM Magazine—Natick, Mass., Jan. 7, 2026—Resorts are investing more in technology and increasingly treating it as a strategic priority, according to SAM’s 2025–26 Technology…
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Telluride Partially Reopens as Patrol Strike Continues
SAM Magazine—Telluride, Colo., Jan. 5, 2026—After nine days of the resort being closed entirely during a strike by its unionized ski patrollers, Telluride opened…
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Le Massif Shuttered with Workers’ Strike, Partial Reopening Planned
SAM Magazine—Petite-Rivière-Saint-François, Quebec, Jan. 5, 2026—Following the expiration of their collective agreement, roughly 300 union-represented employees at Le Massif de Charlevoix went on strike,…
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Wild Weather Tees Up Tumultuous Start to Holiday Ski Season
SAM Magazine—Happy Valley, Ore., Dec. 30, 2025—Jay PeakExtreme and erratic weather defined the first week of the 2025 Christmas-to-New Year period across much of…
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Avalanche Kills Mammoth Mountain Ski Patroller
SAM Magazine—Mono County, Calif., Dec. 29, 2025—A 30-year-old Mammoth Mountain ski patroller died Sunday from injuries sustained in an avalanche on Friday. One other…
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Telluride Resort to Close in Response to Planned Patrol Strike
SAM Magazine—Telluride, Colo., Dec. 26, 2025 [Updated 12/29/25]—After months of contract negotiations, the Telluride Professional Ski Patrol Association (TPSPA) authorized a Dec. 27 strike.…

