SAM Coverage
Samantha Rufo
-
Bright Ideas
A roundup of some innovative marketing programs from across the country. In today’s competitive business environment, it’s more important than ever to discover new…
-
Can We Talk?
Want to find new ways to talk to your guests? Beef up your mobile marketing efforts. Propped up high above the corner of E.…
-
Video Marketing: This Season’s Hottest Trend
With high-speed internet becoming more accessible than ever before, video viewing is a great way to connect with customers. YouTube is practically a household…
-
Ten Things Your Website Should Have (but probably doesn’t)
When it comes to websites these days, it’s all about the user. Does your site have what your visitors want? A philosophical discussion one…
-
Catch the Virus
Word-of-mouth marketing can be a resort’s best friend or worst enemy. With the Internet, there are ways to create your own good word. There’s…
-
SAM’s Annual Best and Worst in Marketing 2016-2017
There’s a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers. GENERAL Best Ski Show StrategyBretton…
-
Reaching New Markets
Mountain resorts have their share of challenging winters. Last year, the Pacific West barely eked by, and this year the East had to use…
-
E-Commerce Solutions: Still Waiting?
About a year ago, mobile devices surpassed the desktop in Internet usage, which means more people are accessing information on the go and using…
-
Reaching New Markets
The ethnic makeup of America, and inevitably winter resorts, is changing. Are you ready to communicate with and welcome a new audience? Natural disasters,…