SAM Coverage
Samantha Rufo
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The eCommerce “Wait” Problem
Resorts and software developers are locked in a dangerous stalemate, each expecting the other to adapt to its ways. Online sales—eCommerce—are an important part of…
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On the Go
Mobile marketing requires a great deal more than simply designing your website for the small screen. In the very near future, guests will use…
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Best/Worst Marketing 2013-14
With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.
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Best/Worst Marketing 2011-2012
In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAMs annual look at the best and the…
