SAM Coverage
Constance Beverley
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Best and Worst in Marketing 2024-25
A mix of inspired brilliance and uninspired misses round out a comparatively less splashy year in ski area marketing. The relative lack of buzz…
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Jace Wirth Named GM at New Hampshire’s Cannon Mountain
SAM Magazine—Concord, N.H., Feb. 22, 2024— Six months after the departure of John “JD” DeVivo, New Hampshire’s Cannon Mountain will soon have a new general manager,…
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2024 I AM a Snowmaker Contest Nominations Now Open
SAM Magazine—Natick, Mass., Oct. 9, 2023—Ski areas across North America are invited to nominate their snowmaking teams to participate in the ninth annual “I…
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Ski Industry Celebrates Success, Shares Cautious Optimism at NSAA National Convention
SAM Magazine—Savannah, Ga., May 12, 2023—The 2023 National Ski Areas Association (NSAA) National Convention and Tradeshow drew more than 840 mountain resort professionals, suppliers,…
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SAM’s Annual Best & Worst in Marketing 2022-23
From splashy to small, this year’s marketing hits and misses covered it all. This story is from the SAM print archive Subscribers can…
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Ikon Pass Prices Rise 7.5%, Includes New Benefits
SAM Magazine—Denver, March 9, 2023—Alterra Mountain Company is raising prices on its Ikon Passes roughly 7.5 percent for 2023-24, its sixth season, and is…
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EXCLUSIVE SPECIAL REPORT: Indy Pass Gets New Owner, Maintains Independence
In a move intended to bolster the future of the five-year-old Indy Pass, the Pass is being acquired by Entabeni Systems, “the long-time trusted…
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Buchheister Named as Aspen Snowmass CEO
SAM Magazine—Aspen Snowmass, Colo., March 1, 2023—Aspen Skiing Company (ASC) has named Geoff Buchheister as chief executive officer of Aspen Snowmass. Buchheister will lead…
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Education and Fresh Tracks at the NSAA Western Conference
SAM Magazine—Olympic Valley, Calif., Jan. 27, 2023—A mix of snowstorms and sunshine brought travel delays and bluebird days to the NSAA Western Winter Conference,…
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Alterra Acquires Southern California’s Snow Valley
SAM Magazine—Big Bear Lake, Calif., Jan. 20, 2023—Alterra Mountain Company has closed on its acquisition of Southern California’s Snow Valley Mountain Resort. Snow Valley…
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Multi-Dimensional Expansion Underway at Brian Head Resort
SAM Magazine—Brian Head, Utah, Jan. 20, 2023—Development and construction are currently underway for Aspen Meadows, a new master-planned community and expansion at Brian Head Resort.Long…
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Vail Resorts Visits, Revenue Up Season-to-Date
SAM Magazine—Broomfield, Colo., Jan. 19, 2023—Vail Resorts experienced gains in visits and ticket revenue and is up substantially in ancillary revenue year-over-year across its…
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December Lodging Results Strong at Western Destinations
SAM Magazine—Winter Park, Colo., Jan. 18, 2023—An impressive booking pace during December—more than double the pace of the year prior—significantly boosted December and January…
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Dave Belin Joins SNOW Partners as CFO
SAM Magazine—Montville, N.J., Jan. 16, 2023—SNOW Partners has appointed Dave Belin as its new chief financial officer for all its related businesses, effective Jan.…
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Industry Luminary Chris Diamond Dies at 76
SAM Magazine—Steamboat Springs, Colo., Jan. 13, 2023—Chris Diamond, former Steamboat Ski Resort president and author of seminal industry text Ski Inc., died Jan. 12, 2023, from pancreatic…
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New Products :: January 2023
New and updated offerings WIEGAND COASTERKART Wiegand’s latest development in interactive coaster rides brings the four-season Alpine Coaster experience onto any terrain. The…
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SAM Summit Series Opens, Nominate a Mentee
SAM Magazine—Natick, Mass., Oct. 12, 2022—SAM has launched its fifth annual Summit Series leadership development program and is calling for ski areas to nominate emerging leaders…
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Booking Pace Slows, Rates Remain High at Western Mountain Destinations
SAM Magazine—Winter Park, Colo., Oct. 12, 2022—Summer occupancy is likely to be down at the end of October, compared to both last summer and…