SAM Coverage
Sarah Wojcik
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NSAA National Convention and Trade Show Covered a Lot of Bases
SAM Magazine—Nashville, Tenn., May 24, 2022—The National Ski Areas Association (NSAA) held its annual national convention in person for the first time since 2019,…
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SAM’s Annual Best and Worst in Marketing 2021-22
Panelists share hits and misses from a season where honesty and humor reigned. If 2020-21 was all about brands establishing trust with their guests,…
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The Path to Progress
Commitment and accountability are the keys to making the mountains more inclusive, equitable, and diverse. In February 2005, SAM hosted a “Diversity Summit” in…
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Vail Town Council Halts Vail Resorts Affordable Housing Project
SAM Magazine—Vail, Colo., May 4, 2022—The Vail town council voted 4-3 on Tuesday to begin possible condemnation proceedings on a 23-acre parcel of Vail…
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Western Destination Rates and Revenue to Reach New Winter Highs, Summer Softens
SAM Magazine—Stowe, Vt., April 14, 2022—Winter lodging rates and revenue are tracking toward new record levels at western mountain destinations, while summer room rates…
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Powdr Names Chris Gunnarson Woodward President
SAM Magazine—Park City, Utah, April 13, 2022—Powdr Corporation named Chris “Gunny” Gunnarson president of Woodward, its collection of camps and mountain resort experiences geared…
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Vail Resorts to Add Housing for 875 Employees Across Four Resorts
SAM Magazine—Broomfield, Colo., April 12, 2022—Vail Resorts (VR) has planned four new investments in employee housing at Park City Mountain, Utah, Whistler Blackcomb, B.C.,…
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Indy Pass Introduces New XC Pass
SAM Magazine—Portland, Ore., April 12, 2022—Indy Pass has introduced the new Indy XC Pass for 2022-23, which will include two days of access to…
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The 2022 SAMMY Leadership Award Honorees
SAM Magazine—Natick, Mass., April 1, 2022—The four individuals being recognized with 2022 SAMMY Leadership Awards symbolize the actions, approaches, and operations that have grown…
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Vail Resorts Visits, Income Rebound in Q2
SAM Magazine—Broomfield, Colo., March 15, 2022—Vail Resorts, Inc. (VR) saw visits and ticket revenues rebound from a slow early season, with totals returning to pre-Covid levels,…
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Mountain Collective Shuffles Partners for 2022-23
SAM Magazine—Aspen, Colo., March 3, 2022—The Mountain Collective will include 22 destinations for the 2022-23 season, as Snowbasin, Utah, and Sun Valley, Idaho, return to…
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Ikon Pass Adds Partner Resorts, Pass Options for 2022-23
SAM Magazine—Denver, March 3, 2022—Alterra Mountain Company unveiled the details for its 2022-23 Ikon Pass, which includes new pass product options, new partner resorts,…
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Magic Mountain Supports Ukrainian Children’s Fund
SAM Magazine—Londonderry, Vt., Mar. 3, 2022—Magic Mountain will donate $10 of every lift ticket for the coming weekend to the Save the Children Crisis Relief…
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Presidents’ Week Turnout Strong, Not Record Breaking
SAM Magazine—Cambridge, Vt., Mar. 3, 2022—The Presidents’ Day holiday week proved fruitful for North American ski areas. Wilmot Mountain, Wisc.Operators from coast to coast…
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Alpine-X Proposes Second Indoor Ski Area for Texas
SAM Magazine—McLean, Va., March 2, 2022—Alpine-X, a Virginia-based developer with plans to build 20 indoor snowsports resorts across North America, has signed a letter…
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Indy Pass Holds Prices for 2022-23, Introduces Mega Switch Pass
SAM Magazine—Portland, Ore., March 2, 2022—Pricing for 2022-23 Indy Pass products will not increase from 2021-22, but new this year is a $20 discount…
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Alterra Plans $344 Million in Capital Improvements
SAM Magazine—Denver, Colo., Feb. 28, 2022—Alterra Mountain Company plans to invest $344 million in capital improvements for winter 2022-23, its biggest single year investment since…
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Sommets Co-Founder Louis Dufour Dies
SAM Magazine—Terrebonne, Quebec, Feb. 21, 2022—Quebec ski industry pioneer and Les Sommets co-founder Louis Dufour died Feb. 19, 2022. Dufour led Les Sommets, the…