SAM Coverage
Sarah Wojcik
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Perlman Promoted, Leadership Changes at Steamboat
SAM Magazine—Steamboat Springs, Colo., Nov. 12, 2021—Steamboat Ski Resort & Corporation (SSRC) president and chief operating officer Rob Perlman has been promoted to Alterra Mountain Company…
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Aspen Skiing Company Raises Wages, Adds Housing
SAM Magazine—Aspen Snowmass, Colo., Nov. 12, 2021— Beginning with the next pay period, Aspen Skiing Company (ASC) will increase starting hourly pay to $17…
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Western Destinations Set Summer Record, Strong Winter
SAM Magazine—Bradenton, Fla., Nov. 12, 2021—Western mountain destinations nailed down their best aggregated summer ever for occupancy, daily rates, and revenue, according to the…
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Brundage to Add Overnight Accommodations, New Base Lodge, and More
SAM Magazine—McCall, Idaho, Nov. 11, 2021—Brundage Mountain’s new ownership group, which acquired the ski area in November 2020, has a 10-year plan to transform…
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New Products :: November 2021
SAM collected a handful of new products designed to enhance the guest experience. LEITNER DIAMOND EVO Leitner’s Diamond EVO gondola cabin model has…
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Rules Change Tightens Vax Requirements at Austrian Ski Areas
SAM Magazine—Vienna, Austria, Nov. 9, 2021—As of Nov. 8, skiers and riders looking to hit the slopes in Austria will need to demonstrate proof…
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WEST OPENS EARLY, EAST WAITS FOR COLDER TEMPS
SAM Magazine—Jeffersonville, Vt., Nov. 3, 2021—With weather across North America still quite variable, some resorts have been able to start the season ahead of…
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Vaccines Required for Lift Access at RCR Ski Areas
SAM Magazine—Calgary, Alberta, Nov. 2, 2021—Resorts of the Canadian Rockies (RCR) will require guests to show proof of vaccination to access lifts and indoor services this…
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Vaccine Passport Required for Guests at Quebec Ski Areas
SAM Magazine—Terrebonne, Que., Nov. 2, 2021—The Quebec government will require proof of vaccination (a vaccine passport) for people age 13 and older to use…
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John Melcher Named CEO of Crystal Mountain
SAM Magazine—Thompsonville, Mich., Nov. 1, 2021—Crystal Mountain COO John Melcher will succeed Jim MacInnes as chief executive officer, effective Dec. 1. Melcher has been…
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Mt. Hood Meadows Boosts Wages, Benefits to Attract Staff
SAM Magazine—Mt. Hood, Ore., Oct. 28, 2021—Mt. Hood Meadows aims to make working at the resort more attractive with higher wages, benefits, and increased…
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Boyne Resorts Buys Shawnee Peak
SAM Magazine—Bridgton, Maine, Oct. 22, 2021—Boyne Resorts has acquired Shawnee Peak, Maine. Transition of the resort’s ownership has begun immediately, with all Shawnee Peak…
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Free Tickets, Lessons, Hot Dogs at Jay Peak’s “Day for the Devoted”
SAM Magazine—Jay, Vt., Oct. 22, 2021—Jay Peak Resort will offer free lift tickets, free hot dogs, and free mini-instructional lessons on the first day…
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Erik Barnes Named Ragged Mountain GM
SAM Magazine—Danbury, N.H., Oct. 20, 2021—Industry veteran Erik Barnes has been named general manager of Ragged Mountain ski area. Barnes replaces Jay Gamble, who…
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Crichton, Donnelly, Giorgio, and Harris Promoted by Vail Resorts
SAM Magazine—Broomfield, Colo., Oct. 20, 2021—Three Vail Resorts (VR) properties have new general managers, and the company’s Midwest region has a new vice president.Donnelly…
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SNOW Operating Restructures, Launches SNOW Partners
SAM Magazine—Montville, N.J., Oct. 20, 2021—SNOW Operating has launched SNOW Partners, the new parent entity to preside over the company’s various operating businesses. Based…
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Fast Tracks Raises Storm of Controversy, Powdr Responds
SAM Magazine—Park City, Utah, Oct. 15, 2021—After Powdr launched its new Fast Tracks pay-for-faster-lift-access program, reaction from skiers and snowboarders was swift—and largely negative.…
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Winter Booking Brisk in West; Summer on Record Pace
SAM Magazine—Winter Park, Colo., Oct. 15, 2021—As Western mountain destinations close in on a record summer, winter bookings are pacing ahead of the past two…