SAM Coverage
BEST/WORST IN MARKETING
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Best/Worst Marketing, 2014-15
BEST/WORST MARKETING, 2014-15 ISSUE May 2015 AUTHOR Gregg Blanchard, Mike Grasso, Rick Kahl, Alex Kaufman, Milena Rigos, Samantha Rufo, Steve Threndyle, Mary Walsh VOLUME…
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Best/Worst Marketing 2013-14
With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.
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Best/Worst 2015 : : Print
Best Resort Magazine: Jay Peak, Vt. In Jay Peak Magazine, Jay Peak and the Origin design team create top-notch coffee table content. But…
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Best/Worst 2015 : : Video
Best Use of Video Outtakes: Sunday River, Maine The vast majority of resort videos, even those delivered on a regular schedule, don’t take…
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Best/Worst 2015 : : Digital/New Media
Best Intro of a Hashtag: Mammoth Mountain, Calif. Mammoth has long displayed stunning imagery on its website and in ads. The resort’s social…
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Best/Worst Marketing 2011-2012
In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAMs annual look at the best and the…
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Best/Worst Advertising: 2008/09
Our annual look at some of the highlights, and low points, in print and web advertising for both skiing and snowboarding.
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BestWorst Print Ads of 2007-08
For these reviewers, it’s all about clean copy, great art, and making a connection.
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The Best and Worst Websites of 2006-2007
We’ve expanded our best and worst section to include websites. Except here, we use an insider’s and an outsider’s take.
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The Best and Worst of Print Ads 2006-2007
Our annual look at what worked and what flopped in print advertising for ski resorts this past year.
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The Best/Worst Ads of 2005/2006
An annual look at the good, the bad and the ugly in ski resort advertising.
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The Best and Worst Ads of ’04-’05
Our second annual look at what hit and what missed in resort advertising.
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The Best and Worst Ads of 2003
For better or for worse, mountain resort advertising toed the line this season. Plus, the hits and misses in the youth market.
