The SAM Archive
Magazine Archives
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Lifts 1994
It has been anticipated for quite some time, and it is finally here, quantified and real: We're up!…
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The Power Of Empowerment
Empowerment is a trendy topic. If you want to get ahead in today's world, you had better be…
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Snowmaking Automation- Fan
The following material is the second part of a two-part series that addresses automation in snowmaking. The first…
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Channing’s Progress
My old friend, Channing Murdock, was raking leaves in front of his dream house in the Berkshires when…
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Mixing The Mediums
Have you ridden the bread loaves today? Are your groomers taking art classes at night? Is your marketing…
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Snowboarding’s Risk
Snowboarding didn't arrive at the ski area party through the front door. In fact, until recently it didn't…
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Snowboard Marketing
How do you market to a population that doesn't want to be marketed to? That is the dilemma…
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Aspen Ski School’s New Philosophy
Instructors are now called “ski pros.” The hierarchical supervisory system has gone the way of Cubco bindings. And…
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The Year Of The Ski Guide
Marketing directors not yet in shape for the season can give their quads a workout at the local…
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Roxy: An Appreciation
Phil Camp, the guru of New England Ski Areas Council (NESAC), had it right about Roxy Rothafel, the…
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U. S. Instruction: Is It Broken?
Is there something wrong with ski instruction in this country? After more than 18 months as co-chairman of…
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Eurocentricity And Interski
There is no doubting the fact that Europe is the cradle of skiing—of skiing as transportation, especially for…
