The Voice of the Mountain Resort Industry  |  Est. 1962

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January 1995 Issue

Aspen Ski School’s New Philosophy

A review of Aspen’s ski school and how they formed their own seperate business in the same style as Aspen’s Little Nell hotel. Supervisory positions were eliminated in favor of team leaders, instructors became “Pros,” and the school took on the task of creating their own marketing plans.

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