The SAM Archive
Magazine Archives
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The State of Resort Social Media Marketing: 2018
Social media have revolutionized the way resorts communicate with guests. Here’s a look at how these media have evolved,…
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2018 Terrain Park Contest
Our 14th annual Terrain Park Contest is the best yet, thanks to a new category called Bread and…
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Positive Disruption
Resort software and e-commerce can complicate the guest experience. Joe Hession hopes that SnowCloud solves the integration puzzle.
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CCSAA Moves Into the Future
The XC association faces many of the same issues as NSAA, plus a few of its own. And…
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Construction Site :: November 2018
In this expanded edition, we look at a wide range of capital investments, at resorts big and small,…
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Idea Files :: November 2018
Clever thoughts for lift ops: safety netting, organizing lift shack information, and a do-it-yourself bullwheel cover.
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News & Views :: November 2018
Climate Action, Marketing BINGO, thoughts on year-round ops, and the latest supplier developments and resort personnel moves
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What is ANSI B77 and Who Should be Reading This Column?
We’re launching this new periodic column within SAM to help educate and share important information about the lifts portion…
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Pass Sales Keep Rising
Despite Epic and Ikon, pass sales are growing at many smaller and independent resorts.
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Are Millennials Really That Different?
Along with their unique attributes and concerns, Millennials display encouraging signs of satisfaction and loyalty.
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How to Handle a Labor Audit
Inspections for wage and hour law compliance by state and federal authorities are increasingly common.
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TIME TO CHANGE
In the wake of #MeToo and Time's Up, resorts must adapt to new standards for personal behavior in…
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Our Training Recipe
A candid tell-all reveals the Mueller family's formula for top-notch staff training in the culinary department—and beyond.






