Corporate Culture, Redefined

In the Spring 2019 issue of Adventure Park Insider, SAM’s sister magazine, organizational development expert Paul Thallner suggested that diversity in the workplace represents untapped opportunities for growing your business. The benefits, he said, include greater relatedness between the company and its customers and other stakeholders. Diversity can be a source of innovative ideas that would not have emerged otherwise as a result of new perspectives on a range of business matters. It can also foster greater employee satisfaction, loyalty, retention, and serve to attract talent, all of which can lead to a growing, vibrant business.

However, the benefits of diversity will not happen by simply hiring a few people who are different than the current dominant group. Like any significant change a business wants to make, it should be done strategically, either within the current plan or as part of a revised or new plan. The goal is to unleash the abilities and talents of everyone in the company.