In This Issue
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Fire on the Mountain
Sierra-at-Tahoe GM John Rice reflects on the devastating Caldor Fire, the hard lessons learned, and what’s next for the resort as it…
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The Lift Business Bounces Back
The 2021 Lift Construction Survey shows a resurgence of new installations after a down year in 2020, with a mix of gondolas,…
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Crunch Time
As traffic surges, the industry must develop new strategies to manage resort access. Here’s a look at some of the parking and…
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Rental Buyers’ Guide 2022-23
Rental suppliers tout workhorse products and see new opportunity for resorts in the higher-end demo market across alpine, snowbord, and Nordic. ALPINE…
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Schooled
Did snowsports schools find better ways to operate? Lessons from the pandemic suggest the answer is a resounding yes. Change—it’s the only…
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Built for the Games
Beijing spared no expense, enlisting the expertise of several familiar resort equipent suppliers and planners to build state-of-the-art 2022 Winter Olympics venues.…
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Corporate Culture, Redefined
Universal design principles can create a company culture that strengthens all aspects of your business—including the bottom line. In the Spring 2019…
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Mountain Spy :: January 2022
The Question: How long does it take to go through your equipment rental process? Rental operations at many ski areas underwent significant…
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Be More Cyber Secure
Developing a comprehensive cybersecurity program will help ski areas be more prepared when they are targeted. Last year broke all records for…
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Capital Suggestions
It takes money to make money, but it takes smart planning to spend it well. Capital planning is the dose of reality…
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The Value of Video
Video marketing is low-hanging fruit—here’s how to take advantage of it. When I was a snow reporter in the mid-2000s, the iPhone…
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New Products :: January 2022
New tools to enhance operations and the guest experience. NEVEPLAST NP30 FREESKI Neveplast has developed a new artificial skiing surface specifically designed…
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News and Views :: January 2022
SAMMY honorees peek into their crystal (snow)balls, and more. A PEEK INTO THE CRYSTAL (SNOW)BALL The mountain resort industry has…
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On the Road … Again :: January 2022
Scenes from the IAAPA Expo and the HomeLight Cup. IAAPA EXPO, ORLANDO, FLA., NOV. 16-19, 2021 After a brief hiatus, the International…
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Publisher’s Memo :: January 2022
AN INDUSTRY PARTNER FOR 60 YEARS You may have noticed a nod to our 60th anniversary on this month’s cover. Can it…
