SAM Coverage
Grooming
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Special Report: Cross-Country Skiing is Booming
by Roger Lohr The Cross Country Ski Areas Association (CCSAA) has been conducting online sessions with members since last spring, focused on sharing information…
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Patrol Covid Outbreak Temporarily Shutters Hunter Mountain
SAM Magazine—Hunter, N.Y., Jan. 6, 2021—Hunter Mountain was compelled to close Tuesday, Jan. 5, after “a number of ski patrollers excluded out of work…
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Snow People – December 2020
RESORTS Sarah Sherman, Snowbird Sarah Sherman has been appointed communications manager at Snowbird, working within the marketing team to oversee the resort’s public and…
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COVID Insights: Staying Open Through the Pandemic
The latest news and observations from the Insights Collective regarding how Congress, states, and municipalities are trying to aid business even as they try…
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Terrain Park Contest: A Look Back
Terrain park luminaries weigh in on contest entries from the past five years. The year 2020 has upended everything, so we took the opportunity…
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States, Ski Associations Release Opening Guidelines
SAM Magazine—Albany, N.Y., Oct. 23, 2020—As the winter season approaches, ski-country states and state ski associations are unveiling guidance and requirements for ski areas…
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Insights on COVID-19’s Short- and Long-Term Impacts
This week’s briefing from the Insights Collective addresses both short- and long-term issues confronting resort businesses during the pandemic. In the short term: As…
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Alterra Forms Two New Company Divisions, Names Leaders
SAM Magazine—Denver, Oct. 7, 2020—Alterra Mountain Company is making leadership changes and creating new hospitality and real estate divisions as the company looks toward…
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Powder, Snowboarder Magazines to Shut Down
SAM Magazine—Carlsbad, Calif., Oct. 5, 2020—Media conglomerate American Media Inc. (AMI) is closing four of its sports publications, Powder Magazine, Snowboarder, Bike, and Surfer, according to a variety of industry sources.…
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DIY: Tracking Groomer KPIs
Key performance indicator (noun): a quantifiable measure used to evaluate the success of an organization, employee, etc. in meeting objectives for performance. Trail…