SAM Coverage
Industry Reports
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Industry Reports
Old man winter was slow in reaching many areas for early-season visitors. In the East, temperatures 20 degrees over normal forced many areas to…
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Industry Reports
Snowsports Industries America (SIA) set a process in motion in April they hope will once and for all end the uncertainties, bickering and what…
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This Is The Weather That Was
Any and all discussions about the weather this ski season must start with El Niño, Spanish for “Christ Child,” a term used to describe…
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Radio Redux
Are ski resorts getting the most out of advertising dollars spent on radio? Why are some ski areas high on radio, where they spend…
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Channing’s Progress
My old friend, Channing Murdock, was raking leaves in front of his dream house in the Berkshires when I arrived for lunch in late…
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NSAA Moves To Revise Its Relationship With Asf
The board of directors of National Ski Areas Association (NSAA), meeting in Beaver Creek, Colo., on November 29, voted to make fundamental changes in…
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We’ve Come A Long Way
Seventeen years have seen a remarkable growth in the ski industry, highlighted by a compounded four percent per year growth rate in VTF/hr. and…
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NSAA’s New Leader
In a line of succession that dates from its founding in 1962, Gary McCoy, of Mammoth Mountain, Calif., is slated to become the 15th…
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An Extremely Bizarre Season
The 1993-94 ski season will be remembered for extremes — extremes of weather, of business, and lest we are so ungrateful as to forget,…
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NSAA Domestic And International Marketing
A few years ago, in the waning days of the “old” NSAA and in the USIA interlude, national marketing was king. It gobbled up…