SAM Coverage
Lifts & Ropeways
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CCSAA Survey Profiles XC Participants
SAM Magazine—Woodstock, Vt., June 30, 2021—Despite a reputation as spandex-clad uber athletes, cross country skiing participants are, in their own words, a more low-key sporting…
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Another Covid Winter Begins in Australia and New Zealand
SAM Magazine—New South Wales, Australia, June 25, 2021—Ski areas in Australia and New Zealand are beginning another pandemic-tinged winter season. Strong demand, increased capacity,…
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Jared Smith Named Alterra President
SAM Magazine—Denver, June 1, 2021—Jared Smith will serve as president of Alterra Mountain Company, effective June 7, 2021. Smith, who will report to CEO…
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Skitude Group CEO Discusses Catalate, Liftopia
SAM Magazine—Palo Alto, Calif., May 25, 2021—Liftopia’s assets were recently relaunched as Catalate. As SAM reported in December, Liftopia Inc. entered an assignment for the benefit of creditors…
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Soldier Mountain Bike Park Rises from the Ashes
SAM Magazine—Fairfield, Idaho, May 19, 2021—Soldier Mountain opens its new mountain bike park May 21, after a raging wildfire last summer prevented the park’s…
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Alterra Forms Community Foundation
SAM Magazine—Denver, May 13, 2021—Alterra Mountain Company has established a new public charity, the Alterra Mountain Company Community Foundation. The Community Foundation will provide…
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Sun Valley Names Sonntag as VP and GM
SAM Magazine—Sun Valley, Idaho, May, 12, 2021—Sun Valley Company has chosen Pete Sonntag to become vice president and general manager of Sun Valley Resort effective June 7. Sonntag…
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New Leaders Named at Vail-Owned Resorts
SAM Magazine—Broomfield, Colo., May 7, 2021—Vail Resorts (VR) has named new senior leaders to three of its Colorado resorts: Jody Churich, VP and COO of…
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Resort Summer Opening Plans Heat Up
SAM Magazine—May 6, 2021, Ludlow, Vt.—With Memorial Day on the horizon, resorts are sharing summer start dates and deals. Many East Coast and Midwest…
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Freedom Pass Adds Four Resorts
SAM Magazine—Glenwood Springs, Colo., April 26, 2021—Four new ski areas have signed on to the Freedom Pass for 2021: Cherry Peak and Eagle Point,…