SAM Coverage
Lifts & Ropeways
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Alterra Forms Community Foundation
SAM Magazine—Denver, May 13, 2021—Alterra Mountain Company has established a new public charity, the Alterra Mountain Company Community Foundation. The Community Foundation will provide…
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Sun Valley Names Sonntag as VP and GM
SAM Magazine—Sun Valley, Idaho, May, 12, 2021—Sun Valley Company has chosen Pete Sonntag to become vice president and general manager of Sun Valley Resort effective June 7. Sonntag…
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New Leaders Named at Vail-Owned Resorts
SAM Magazine—Broomfield, Colo., May 7, 2021—Vail Resorts (VR) has named new senior leaders to three of its Colorado resorts: Jody Churich, VP and COO of…
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Resort Summer Opening Plans Heat Up
SAM Magazine—May 6, 2021, Ludlow, Vt.—With Memorial Day on the horizon, resorts are sharing summer start dates and deals. Many East Coast and Midwest…
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Freedom Pass Adds Four Resorts
SAM Magazine—Glenwood Springs, Colo., April 26, 2021—Four new ski areas have signed on to the Freedom Pass for 2021: Cherry Peak and Eagle Point,…
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Jeff Boliba Appointed as SnowCloud COO
SAM Magazine—Montville, N.J., April 21, 2021—SNOW Operating has appointed Jeff Boliba chief operating officer for its SnowCloud technology company. Boliba spent the last 21…
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Big SNOW Appoints New GM
SAM Magazine—East Rutherford, N.J., April 14, 2021—Big SNOW American Dream named Mark Dobrowolski as its new general manager. Dobrowolski has been serving as interim…
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Executive Leadership Changes at Vail Resorts
SAM Magazine—Broomfield, Colo., April 13, 2021—Vail Resorts (VR) is undergoing a leadership shuffle at its headquarters in Broomfield, with some top executives moving to…
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Ban Expires on J-1 and H2-B Visas
SAM Magazine—Ludlow, Vt., April 9, 2021—The Trump administration ban on J-1 and H2-B visas has officially expired, opening up the possibility once again for…
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Lift Operations Mountain Department
Lift operations are essential to safety, guest flow, and overall mountain efficiency. The Lift Operations Department focuses on lift management, staffing, training, maintenance practices,…