SAM Coverage
Marketing & Sales
-
Best and Worst in Marketing 2025-26
Execution makes all the difference in the success of this year’s ski area marketing efforts.
-
Peer Reviews 2025-26
Industry marketers extend kudos to their peers’ 2025-26 marketing and comms efforts. Since 2021, we’ve asked resort marketers across snow country to give kudos…
-
Beyond the Season Pass
Multiday packs, single-day deals, and beginner bundles are helping ski areas reach casual skiers and grow visits. Over the past decade, the growth of…
-
Marketing the Magic
Resorts are embracing emotion-driven marketing, inspiring guests via video, social posts, and unique mountain activities. Ski resorts are adapting marketing strategies to connect with…
-
The Power of Personality-scaping
How to turn your mission, voice, and story into a mountain brand that stands apart in a world of sameness. For guests traveling from near and…
-
The Dos and Don’ts of Flash Sales
How to create urgency and FOMO, drive volume and revenue, and make your customers pay more attention. There are a couple of universal truths…
-
Best and Worst in Marketing 2024-25
A mix of inspired brilliance and uninspired misses round out a comparatively less splashy year in ski area marketing. The relative lack of buzz…
-
Peer Reviews 2024-25
Resort marketers gives props to other ski areas’ 2024-25 marketing efforts. Each year in the May issue, we invite resort marketers to extend kudos…
-
Grandma’s A Ripper, Too
Why and how to embrace intergenerational participation in resort marketing. Visitation to ski resorts worldwide is composed of six (soon to be seven) generations.…
-
The Influencer Equation
As influencer programs become commonplace at resorts, six ski area marketers offer their insights. From traditional media visits and FAM trips to resort team…