SAM Coverage
Marketing & Sales
-
Party Time
Unique events drive business in the early and late season. In December 2023, when Jay Peak, Vt., unveiled its first WinterShine event—a month-long celebration…
-
Another Bluebird Day
Best practices in snow reporting, as told by an OG snow reporter who used to walk uphill both ways…in the snow. The snow report…
-
Best and Worst in Marketing 2023-24
Fun and funny, low-key and serious, tone-deaf and forgettable, and everything in between, our panelists explain the various marketing efforts that stood out to…
-
Outlook on Resort Marketing Report
SAM and MMGY Origin partnered to produce a new survey and report aimed at providing resort marketers with annual benchmarks for their efforts. North American…
-
Western Mountain Destination Bookings Decline with Snow Levels
SAM Magazine—Winter Park, Colo., Feb. 15, 2024—Hotel bookings at mountain destinations in the western U.S. have dropped to a 30-month low, while room rates…
-
Nathan Hakseth Promoted to GM at Wild Mountain
SAM Magazine—Taylor Falls, Minn., Feb. 7, 2024—Wild Mountain snowsports manager Nathan Hakseth has been promoted to general manager of the Taylor Falls, Minn., ski…
-
Heavenly Launches Probe After Guest Gets Stuck Overnight on Gondola
UPDATE: SAM Magazine—South Lake Tahoe, Calif., Jan 31, 2024— Following an internal investigation, Heavenly COO Tom Fortune has taken responsibility for the circumstances that led…
-
Better Branding
How to keep or grow your brand’s position in a market of like competitors. For all ski areas, staying ahead of trends with your…
-
Donald Koch Promoted to GM of Hidden Valley Ski Resort (Mo.)
SAM Magazine—Wildwood, Mo., Jan. 3, 2024—Longtime operations leader Donald (DJ) Koch was promoted to general manager of Hidden Valley Ski Resort, following former GM…
-
Sunday River’s Rapid Recovery and Other Northeast Storm Updates
SAM Magazine—Bethel, Maine, Dec. 22, 2023—Despite significant damage from a Monday weather event that dropped 5 inches of rain on Sunday River in a…