SAM Coverage
Regional Reports
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Taking a Look at Food
“I think we’ve spoiled our guests,” confessed Julie Wilson, food and beverage manager at Deer Valley, Ut., “They expect unique, wonderful cuisine every day.”…
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Consumer Show Strategies
Fewer but bigger tents, more booking agents and a more diversified product will greet attendees at this fall’s consumer ski shows. As merger mania…
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El Niño Makes Most Happy
Blame it on El Niño. The 1997-98 ski season is the first year since I have been writing season wrapups in which everyone—well, almost…
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Frequent Skier Deals on the Rise
Not too long ago the only program for frequent skiers was the season pass. No more, especially in the face of consolidation. One of…
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Finding Employees
With a booming national economy creating “a job for everybody,” the question facing ski areas heading into the 1997-98 ski season is: “Will there…
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Publicizing Good Deeds
The sometimes uneasy coexistence between ski areas and the environment has come a long way since the public relations disaster several years ago when…
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Get Ready for the Snowplayers
From his office at Mountain High ski area in southern California, General Manager Karl Kapuscinski is following several trends, the first of which is…
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Consolidation Gets Mixed Reviews
“Everybody’s talking about ‘market synergy’ and the ‘synergy of size’ that’s going to result from all these mergers,” said Ted Motschman, general manager of…
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Summer Business
Summer business. Depending on where you are, it ranges from nonexistent to bigger than the winter trade. The tram at Cannon Mountain, N.H., for…
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Expansion And Expenditures
Major capital expenditures at U.S. ski areas this summer will be few and far between, continuing a trend that began in 1987 as ski…