SAM Coverage
Speak Out
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Ski Equipment: Barrier to Market Growth?
I recently had occasion to watch and eavesdrop on an attractive young person — gender is irrelevant, but let’s call her Suzie — trying…
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Are We Giving Away the Store?
There are any number of organizations vying for the opportunity to market our ski resort or other services by “giving away” our services as…
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“End-of-Season” Report
Our congratulations, as always, on the meticulous job done by Dr. Marvin Kottke on the End-of-Season statistical study he created and does annually for…
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Ski Schools Are Selling The Wrong Product
Looking at raw figures, it might appear that nothing is terribly wrong with ski schools in the United States. According to data gathered by…
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Ski Hall of Fame: Maintain Standards!
This editorial speaks to an institution over which we have no influence whatsoever — nor seek any — but of which we feel protective,…
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GRFS — A Critical Industry Battleground
One of the stickiest and most intractable problems faced by the ski area industry today centers on the fees paid by areas on public…
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Media Distortions On Sununu
Some years ago this magazine tilted a lance at NBC for what we thought was dishonest investigative reporting. Now we do the same for…